Web Animation: Your 101 Guide

Website animation is in high demand by customers. If we do a quick survey on the customers’ preferences for website building, animated website design will be at the top of their list. Motion and web animation, from fading text on the page and sign-up blocks to sliding in and out images on the screen, has become clients’ priority nowadays. Web animation allows designers to make the sites more attractive and engaging. It is a powerful tool for designers to increase the viewer’s engagement. In this article, we will discuss web animation, which entails how it should be used.

Meaning Of Web Animation:

Let us first understand the crux of the topic. Many people confuse web animation with cinema animation. These two are way different topics. We are not talking about Mickey Mouse and Cinderella movies here. The term web animation refers to the movement of website elements. Anything from making a button move when clicked to designing a complex website or digital game comes under web animation. However, the animation is not limited to the movements. If you desire to make your work extra, you can also change an object’s opacity. San Diego digital marketing agency offers various web design services to its customers.

Ways to Up Your Animation Game:

Finding the Centre Point:

Animation is an art of movement, and to master that art, you have to focus on the duration of the object. Sounds easy. Well, it is not as easy as you think it is. Keeping track of the duration of the given object is a challenging task, i.e., how long does an object take to move? If your object moves too fast, it will give a confusing and abrupt look to your website, and if the timing is too slow, it will distract your viewer and make them feel bored while scrolling through your website page. To overcome this gap in the object’s processing time, the time of the animations should be around 100ms to 1 second. It ensures that your users are able to perceive your animation without making them feel confused or bored.

Using Loading Animations:

Websites should be fast but not at the cost of the users’ ability to process the information on the page. According to Nelson’s study of the sweet spot, anything less than 100ms will be considered too fast and confuse the user. So, instead of being stuck in getting the time correct, designers use loading animations without boring the users.


Along with the duration of animation and page transitions, setting up an animation’s rate of

acceleration and deceleration is also an important factor for making an ideal web animation, and this is often known as easing. Easing makes animations more natural and intuitive.

Wrapping Up:

Your web animations should be responsive and engaging for your viewers. Ensure that your users feel comfortable while using the website, as the more they are comfortable, the longer they stay on our site. This way, you will get more viewers on your website.

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